Campaign 1:

Our ad campaigns have delivered impressive results:

• Total Spend: $204,921.37
• Total Clicks: 331,248
• Total Purchases: 14,915
• Total Revenue: $565,871.41
• Overall ROAS: 2.76

Key Insights:

1. Repeat Buyers L: Targets our valued repeat customers with outstanding results and high return on investment.
2. High Value: Efficiently converts clicks into purchases at a great cost.
3. Dynamic Product Catalog: Effective in driving interest with room for further optimization.
4. Conversion: Exceptional cost efficiency with the highest return on ad spend.
5. CBO Super 1: Strong performance with excellent returns.

Overall, our campaigns are driving significant revenue and showcasing strong efficiency. We're continuously optimizing to maximize results and deliver even more value.

Campaign 2:

In our recent campaign, we executed 88 ad sets across 5 distinct campaigns. Here’s a snapshot of the results:

• Total Reach: 1,667,277 people
• Total Spend: $144,512.06
• Total Registrations Completed: 43,152

Performance Overview:

1. Campaign 1:
   • Reach: 502,803
   • Cost per Registration: $2.64
   • Daily Budget: $600.00
2. Campaign 2:
   • Reach: 334,969
   • Cost per Registration: $3.47
   • Daily Budget: $250.00
3. Campaign 3:
   • Reach: 235,887
   • Cost per Registration: $4.00
   • Daily Budget: $200.00
4. Campaign 4:
   • Reach: 69,116
   • Cost per Registration: $3.38
   • Daily Budget: $50.00
5. Campaign 5:
   • Reach: 102,163
   • Cost per Registration: $3.76
   • Daily Budget: $65.00

Our campaigns effectively reached over 1.6 million people and achieved a total of 43,152 completed registrations, with an overall cost of $144,512.06.

Campaign 3:

Campaign Performance Summary

Here's a detailed breakdown of the recent campaign performance:

• Total Amount Spent: $30,024.84
• Total Conversion Value: $410,507.64
• Average Purchase ROAS (Return on Ad Spend): 13.67
• Average Cost per Purchase: $52.40
• Average Cost per Unique Purchase: $74.69
• Average CTR (Click-Through Rate): 1.82%
• Average CPM (Cost per 1,000 Impressions): $10.71
• Total Landing Page Views: 34,330
• Total Adds to Cart: 2,613
• Total Purchases: 573
• Total Reach: 735,647
• Total Impressions: 2,803,775
• Average Cost per Unique Link Click: $1.37

Campaign Breakdown:

1. 12. New
   • Amount Spent: $398.60
   • Purchase Conversion Value: $13,589.12
   • ROAS: 34.09
   • Cost per Purchase: $36.24
   • CTR: 3.02%
   • CPM: $9.54
2. WARM/EOFY
   • Amount Spent: $475.60
   • Purchase Conversion Value: $14,177.69
   • ROAS: 29.81
   • Cost per Purchase: $39.63
   • CTR: 2.88%
   • CPM: $15.69
3. COLD R
   • Amount Spent: $295.75
   • Purchase Conversion Value: $8,225.00
   • ROAS: 27.81
   • Cost per Purchase: $73.94
   • CTR: 1.40%
   • CPM: $7.63
4. COLD A
   • Amount Spent: $1,106.11
   • Purchase Conversion Value: $25,567.39
   • ROAS: 23.11
   • Cost per Purchase: $42.54
   • CTR: 1.67%
   • CPM: $11.29
5. COLD L
   • Amount Spent: $2,473.59
   • Purchase Conversion Value: $53,307.02
   • ROAS: 21.55
   • Cost per Purchase: $29.80
   • CTR: 1.27%
   • CPM: $59.63

Website Product Promotion Campaign Summary

Overview:

• Total Amount Spent: $14,800.03
• Total Purchases: 404
• Total Purchase Conversion Value: $59,440.33
• Average Purchase ROAS (Return on Ad Spend): 4.02

Performance Details:

1. Campaign 1:
   • Amount Spent: $3,750.31
   • Link Clicks: 5,125
   • Website Purchases: 354
   • Website Purchase ROAS: 3.54
   • Purchase Conversion Value: $313,247.39
2. Campaign 2:
   • Amount Spent: $3,503.07
   • Link Clicks: 4,775
   • Website Purchases: 2.90
   • Purchase Conversion Value: $11,643.27
3. Campaign 3:
   • Amount Spent: $2,240.75
   • Link Clicks: 4,693
   • Website Purchases: 405
   • Purchase Conversion Value: $310,585.29
4. Campaign 4:
   • Amount Spent: $752.60
   • Link Clicks: 1,065
   • Website Purchases: 114
   • Purchase Conversion Value: $20,291.58
5. Campaign 5:
   • Amount Spent: $360.28
   • Link Clicks: 100
   • Website Purchases: 34
   • Purchase Conversion Value: $3,736

The campaign has demonstrated strong performance with a high average ROAS of 4.02, achieving substantial conversion values relative to the amount spent.

Campaign 4:

Budget Ad Set Performance Summary

Total Amount Spent: $14,800.03
Total Link Clicks: 19,407
Total Website Purchases: 404
Average Website Purchase ROAS: 4.02
Total Purchases Conversion Value: $59,440.33

Detailed Breakdown:
Campaign 1:
Amount Spent: $3,750.31 (Ongoing)
Link Clicks: 5,125
Website Purchases: 63
Website Purchase ROAS: 3.54
Purchase Conversion Value: $13,287.39

Campaign 2:
Amount Spent: $3,003.07 (Ongoing)
Link Clicks: 4,775
Website Purchases: 75
Offline Purchases: 200
Website Purchase ROAS: 2.98
Purchase Conversion Value: $11,643.27

Campaign 3:
Amount Spent: $3,749.84 (Ongoing)
Link Clicks: 4,693
Website Purchases: 70
Website Purchase ROAS: 4.85
Purchase Conversion Value: $10,865.29

Campaign 4:
Amount Spent: $3,749.84 (Ongoing)
Link Clicks: 3,602
Website Purchases: 65
Website Purchase ROAS: 2.64
Purchase Conversion Value: $9,591.50

Campaign 5:
Amount Spent: $752.60 (Ongoing)
Link Clicks: 1,065
Website Purchases: 50
Website Purchase ROAS: 11.46
Purchase Conversion Value: $62,347.00

Campaign 6:
Amount Spent: $360.28 (Ongoing)
Link Clicks: 105
Website Purchases: 34
Website Purchase ROAS: 13.29
Purchase Conversion Value: $54,788.27

Campaign 7:
Amount Spent: $3,736.00 (Ongoing)
Link Clicks: 40
Website Purchases: 14
Website Purchase ROAS: 9.11
Purchase Conversion Value: $53,340.45

Other Campaigns:
Amount Spent: $54.92 (Ongoing)
Website Purchase ROAS: 10.00

Amount Spent: $30.00 (Ongoing)
Website Purchase ROAS: 50.00

Summary:
These campaigns are ongoing, with varying ROAS and purchase values. The campaigns show strong performance in certain areas, particularly in campaigns with high ROAS, indicating effective targeting and cost management.

Campaign 5:

Campaign Performance Summary

Campaign Metrics:

• Total Reach: 89,425 people
• Total Impressions: 299,784
• Total Link Clicks: 665
• Average Cost per Link Click: $0.31

Ad Set Breakdown:

1. Ad Set 1:
   • Budget: $5.00
   • Results: 47 Link Clicks
   • Reach: 2,413
   • Impressions: 3,890
   • Cost per Link Click: $0.50
   • Quality Ranking: Average
2. Ad Set 2:
   • Budget: $5.00
   • Results: 59 Link Clicks
   • Reach: 2,363
   • Impressions: 3,520
   • Cost per Link Click: $0.40
   • Quality Ranking: Above Average
3. Ad Set 3:
   • Budget: $5.00
   • Results: 65 Link Clicks
   • Reach: 1,903
   • Impressions: 2,732
   • Cost per Link Click: $0.31
   • Quality Ranking: Above Average
4. Ad Set 4:
   • Budget: $5.00
   • Results: 133 Link Clicks
   • Reach: 4,671
   • Impressions: 6,340
   • Cost per Link Click: $0.15
   • Quality Ranking: Above Average
5. Ad Set 5:
   • Budget: $5.00
   • Results: 331 Link Clicks
   • Reach: 2,258
   • Impressions: 3,499
   • Cost per Link Click: $0.05
   • Quality Ranking: Above Average

The ad sets have effectively delivered results, with a significant portion of link clicks achieved at a low average cost per click. The campaigns demonstrate above-average performance in engagement and cost efficiency.

Campaign 6:

Campaign Performance Summary

Total Overview:

• Total Amount Spent: kr1,304,532.18
• Total Revenue from Website Purchases: kr4,949,076.00
• Average ROAS (Return on Ad Spend): 3.79
• Total Website Purchases: 4,843
• Average Cost per Purchase: kr269.36

Detailed Breakdown:

1. F | DPA Studio | CBO
   • Daily Budget: kr650.00
   • Amount Spent: kr25,127.59
   • Revenue: kr277,281.26
   • ROAS: 11.03
   • Website Purchases: 325
   • Cost per Purchase: kr77.32
   • Website Checkouts Initiated: 1,125
2. OF ICBO I DPA UGC
   • Daily Budget: kr550.00
   • Amount Spent: kr16,993.17
   • Revenue: kr201,435.45
   • ROAS: 11.85
   • Website Purchases: 212
   • Cost per Purchase: kr80.16
   • Website Checkouts Initiated: 81
3. OF DPA | CBO | Worldwide
   • Daily Budget: kr1,400.00
   • Amount Spent: kr40,466.13
   • Revenue: kr322,224.04
   • ROAS: 7.96
   • Website Purchases: 289
   • Cost per Purchase: kr140.02
   • Website Checkouts Initiated: 1,856
4. OF DPA | CBO | Worldwide
   • Daily Budget: kr4,225.00
   • Amount Spent: kr66,336.21
   • Revenue: kr240,854.54
   • ROAS: 3.63
   • Website Purchases: 242
   • Cost per Purchase: kr274.12
   • Website Checkouts Initiated: 1,745
5. OF DPA | CBO
   • Daily Budget: kr555.00
   • Amount Spent: kr7,840.72
   • Revenue: kr37,303.59
   • ROAS: 4.76
   • Website Purchases: 46
   • Cost per Purchase: kr170.45
   • Website Checkouts Initiated: 182
6. OF DPA | CBO
   • Daily Budget: kr3,550.00
   • Amount Spent: kr54,530.27
   • Revenue: kr429,101.00
   • ROAS: 7.87
   • Website Purchases: 446
   • Cost per Purchase: kr122.27
   • Website Checkouts Initiated: 1,896
7. OF DPA | CBO
   • Daily Budget: kr3,275.00
   • Amount Spent: kr45,133.76
   • Revenue: kr451,538.01
   • ROAS: 10.00
   • Website Purchases: 415
   • Cost per Purchase: kr108.76
   • Website Checkouts Initiated: 3,170
8. OF DPA | CBO
   • Daily Budget: kr40,983.12
   • Amount Spent: kr684,799.23
   • Revenue: kr1,639,685.29
   • ROAS: 2.39
   • Website Purchases: 1,527
   • Cost per Purchase: kr448.46
   • Website Checkouts Initiated: 10,168

This summary illustrates a range of performance across different ad sets, with varied ROAS and cost efficiencies, contributing to an overall strong return on ad spend.

Campaign 7:

Campaign Performance Summary

Total Metrics:

• Total Purchases: 2,414
• Total Purchase Conversion Value: $208,729.54
• Average Cost per Purchase: $33.77
• Average Purchase ROAS (Return on Ad Spend): 2.56
• Average CPM (Cost per 1,000 Impressions): $13.08

Detailed Breakdown:

1. Campaign 1:
   • Purchases: 266
   • Conversion Value: $23,441.35
   • Cost per Purchase: $32.22
   • Purchase ROAS: 2.73
   • CPM: $12.92
2. Campaign 2:
   • Purchases: 354
   • Conversion Value: $29,832.68
   • Cost per Purchase: $30.40
   • Purchase ROAS: 2.77
   • CPM: $14.22
3. Campaign 3:
   • Purchases: 583
   • Conversion Value: $51,164.71
   • Cost per Purchase: $36.47
   • Purchase ROAS: 2.41
   • CPM: $17.26
4. Campaign 4:
   • Purchases: 517
   • Conversion Value: $43,802.36
   • Cost per Purchase: $31.00
   • Purchase ROAS: 2.73
   • CPM: $10.71
5. Campaign 5:
   • Purchases: 515
   • Conversion Value: $45,862.34
   • Cost per Purchase: $33.52
   • Purchase ROAS: 2.66
   • CPM: $10.51

Overall, the campaigns have achieved solid returns, with an average ROAS of 2.56 and a cost per purchase of $33.77, demonstrating effective cost management and performance.

Campaign 8:

Campaign Name: Catalogue Campaign

• Total Reach: 207,745 people
• Total Impressions: 362,422
• Total Amount Spent: $37.95
• Cost per Result: $1.09
• Landing Page Views: 171
• Frequency: 1.09

Detailed Breakdown:

• Campaign Start Date: July 10, 2021
• Campaign End Date: July 13, 2021

The campaign effectively reached a large audience and generated substantial impressions with a cost-efficient outcome. The average cost per result was $1.09, indicating a strong performance relative to the amount spent.