Campaign 1:
Instagram Post Campaign Performance Summary
Campaign Names:
1. Instagram Post. Surprise
2. Instagram postf
3. Instagram Sound on My Serial Lover
Key Metrics:
Instagram Post. Surprise:
- Budget: $60.00
- Status: Active
- Link Clicks: 343
- Reach: 9,333
- Impressions: 10,590
- Cost per Link Click: $0.08
Instagram postf:
- Budget: $80.00 Lifetime
- Status: Completed
- Link Clicks: 1,182
- Reach: 27,808
- Impressions: 32,630
- Cost per Link Click: $0.50
Instagram Sound on My Serial Lover:
- Budget: $77.00 Lifetime
- Status: Completed
- Link Clicks: 2,001
- True Plays: 2,985
- Reach: 34,592
- Impressions: 39,028
- Cost per Link Click: $0.01
- Cost per True Play: $0.03
My Serial Lover:
- Budget: $80.00 Lifetime
- Status: Completed
- Link Clicks: 2,778
- True Plays: 3,631
- Reach: 22,124
- Impressions: 25,184
- Cost per Link Click: $0.04
- Cost per True Play: $0.22
Summary:
The campaigns achieved notable results with cost-effective outcomes. Key highlights include very low cost per link click for "Instagram Post. Surprise" and "Instagram Sound on My Serial Lover," as well as significant engagement and reach across all campaigns.
Campaign 2:
Ad Set Overview: All Women Bags
Campaign Objective: Promote a range of women's fashion accessories, including handbags, bras, wallets, and more.
Ad Set Details:
- Budget: $5.00 Daily per Ad
- Bid Strategy: Lowest Cost
- Status: All ads are currently active.
Ad Descriptions:
1. Elegant Classic Solid Color Women's Handbag:
Showcases sophisticated and timeless handbag designs that appeal to a broad audience of women seeking stylish accessories.
2. Plus Size Cozy Wireless Brassiere:
Focuses on offering comfort and support with a cozy, wireless design tailored for plus-size women, combining functionality with elegance.
3. Genuine Leather Floral Wallets and Purses:
Highlights the craftsmanship of genuine leather wallets and purses adorned with floral patterns, perfect for adding a touch of luxury to everyday use.
4. Female Big Chain Bucket Bag:
Features a trendy bucket bag with a distinctive big chain design, catering to fashion-forward women looking for both style and practicality.
Summary:
This ad set is strategically designed to reach a diverse audience interested in women's fashion accessories. With a budget of $5.00 per day for each ad and a focus on the lowest cost bid strategy, the campaign aims to maximize engagement and link clicks efficiently.
Campaign 3:
Campaign Performance Summary: Resource Centre
Campaign Overview:
- Total Amount Spent: €67.18
- Ad Set Name: T-Shirt Sell Campaign
- Link Clicks: 1,491
- Total Reach: 17,813 people
- Total Impressions: 20,983
Key Metrics:
- Cost per Link Click: €0.05
- Reach: 17,813
- Impressions: 20,983
Description:
The "Resource Centre" campaign effectively drove significant engagement with a cost-efficient strategy. With a total spend of €67.18, the campaign achieved 1,491 link clicks at an exceptionally low cost of €0.05 per click. The campaign reached 17,813 people and generated 20,983 impressions, demonstrating strong performance in terms of cost-effectiveness and audience engagement.
Campaign 4:
Campaign Performance Summary: Brand Awareness
Total Purchases: 79
Cost per Purchase: $5.17
Purchases Conversion Value: $10,432.25
ROAS (Return on Ad Spend): 25.56
Description:
The campaign achieved a total of 79 purchases with an efficient cost per purchase of $5.17.
The total conversion value from these purchases reached $10,432.25.
With a ROAS of 25.56, the campaign demonstrated strong profitability and effective return on investment.
Campaign 5:
Campaign Performance Summary
Campaign Details:
Ad Sets: 4
Ads: Multiple
Budget and Bid Strategy:
Bid Strategy: Lowest Cost
Daily Budget:
- $5.00
- $10.00
- $5.00
- $10.00
Performance Metrics:
Ad Set 1:
Link Clicks: 56
Reach: 5,728
Impressions: 6,488
Cost per Link Click: $0.09
Ad Set 2:
Link Clicks: 52
Reach: 6,390
Impressions: 7,308
Cost per Link Click: $0.19
Ad Set 3:
Link Clicks: 324
Reach: 43,359
Impressions: 73,819
Cost per Link Click: $0.02
Ad Set 4:
Link Clicks: 840 (Estimated Ad Recall Lift)
Reach: 14,644
Impressions: 14,775
Cost per Link Click: $0.12
Summary:
The campaign effectively utilized a lowest cost bid strategy across various ad sets. It achieved substantial reach and impressions with varying cost efficiencies. The highest engagement was noted in Ad Set 3, with a low cost per link click, and Ad Set 4 showed significant estimated ad recall lift. Overall, the campaign reached a total of 66,224 people and generated 1,472 link clicks, demonstrating effective performance and audience engagement.
Campaign 6:
Campaign Performance Summary: Multiple Campaigns
Campaign Types:
- Brand Awareness
- Lead Generation
- Resource Center
Campaigns Overview:
1. Brand Awareness:
Bid Strategy: Using ad set bid
Budget: Variable
Results:
- Reach: 390
- Estimated Ad Recall: 3,571
- Performance: Achieved significant ad recall, indicating strong brand presence.
2. Lead Generation:
Bid Strategy: Using ad set bid
Budget: Variable
Results:
- Results: 482 leads
- Performance: Effective in generating leads with a solid reach and engagement rate.
3. Resource Center:
Bid Strategy: Using ad set bid
Budget: Variable
Results:
- Results: 484 interactions
- Performance: Focused on engaging users with the Resource Center, resulting in notable interactions.
Summary:
The campaigns successfully leveraged various strategies to achieve their respective goals. The Brand Awareness campaign excelled in estimated ad recall, the Lead Generation campaign effectively captured leads, and the Resource Center campaign engaged users. Each campaign was managed with an ad set bid strategy to optimize performance based on specific objectives.
Campaign 7:
Campaign Overview:
- Campaign Name: Post Engagement
Performance Metrics:
- Total Engagements by Post:
- Post 1: 269 engagements
- Post 2: 594 engagements
- Post 3: 12 engagements
- Post 4: 253 engagements
- Post 5: 37 engagements
- Additional Posts: 8,197 engagements
- Key Metrics:
- Total Reach: 532,736
- Total Impressions: 8,197
- Total Amount Spent: $23,504.25
- Cost per Post Engagement:
- Post 1: $0.37
- Post 2: $0.13
- Post 3: $0.42
- Post 4: $0.40
- Post 5: $0.97
- Overall Average Cost per Engagement: $4.36
- Budget Allocation:
- $100.00 for Post 1
- $75.00 for Post 2
- $5.00 for Post 3
- $100.00 for Post 4
- $36.00 for Post 5
Summary:
The campaign demonstrated strong engagement performance across various posts. With a total reach of 532,736 and a substantial engagement volume of 3,056,704 people, the campaign achieved a broad audience impact. The cost per engagement varied from $0.13 to $0.97, reflecting efficient use of budget and effective targeting strategies. The total spend of $23,504.25 supports a significant reach and engagement, indicating successful campaign execution.
Campaign 8:
Campaign Performance Summary
Campaign Overview:
- Total Reach: 118,403
- Total Impressions: 1,601,515
- Total Amount Spent: $37,946.21
Key Metrics:
- Cost Efficiency:
- Cost per Impression: $0.0237
- Cost per Reach: $0.3204
- Engagement and Results:
- The campaign effectively reached 118,403 individuals and achieved a high number of impressions, indicating broad exposure and effective targeting.
Summary:
With a substantial reach of 118,403 and a total of 1,601,515 impressions, the campaign successfully engaged a wide audience. The total expenditure of $37,946.21 highlights significant investment in maximizing reach and impressions, demonstrating a well-executed strategy in audience engagement.
