Campaign 1:

Event Participation Campaign Summary

Campaign Name: Event Participation

Key Metrics:

• Post Participation: 10,320
• Reach: 35,036

Summary:
The Event Participation campaign effectively reached 35,036 individuals, resulting in 10,320 posts related to the event. This indicates strong engagement and a substantial impact on audience interaction.

Campaign 2:

Campaign Performance Overview

The campaign focused on driving engagement and generating leads across various ad sets. Key results include:

• Link Clicks: Achieved 1,736 clicks with a cost per click of €0.52, demonstrating effective engagement.
• New Leads: Secured 57 new leads at a cost of €3.70 each, indicating strong lead generation performance.
• Conversions: Recorded 63 conversions with a cost per conversion of €3.39, reflecting efficient conversion efforts.
• Additional Metrics: Notable engagement with a 1.40% click-through rate on some ads, highlighting effective ad content.

Overall, the campaign efficiently utilized the budget to drive significant engagement and generate valuable leads, with a strong performance in cost management and conversion efficiency.

Campaign 3:

Campaign Performance Summary

• Reach and Impressions: The campaign reached 27,858 individuals and generated 68,863 impressions.
• Cost Efficiency: Achieved a cost per result of $0.14, with a total expenditure of $416.12.
• Link Clicks: Secured 6,610 link clicks, driving traffic to the website.
• Website Purchases: Recorded 7 purchases with an associated cost of $50.95 per purchase.
• Leads: Generated 419 leads at a cost of $6.54 per lead.

Overall, the campaign effectively utilized the budget to generate significant traffic and leads, demonstrating strong performance in cost management and engagement.

Campaign 4:

Campaign ROI and ROAS Analysis

Highest ROI and ROAS Ad Sets:

• Ad Set 1:
  • Purchases: 266
  • Conversion Value: $23,441.35
  • Cost per Purchase: $32.22
  • ROAS: 2.73
  • CPM: $12.92
• Ad Set 2:
  • Purchases: 354
  • Conversion Value: $29,832.68
  • Cost per Purchase: $30.40
  • ROAS: 2.77
  • CPM: $14.22
• Ad Set 3:
  • Purchases: 583
  • Conversion Value: $51,164.71
  • Cost per Purchase: $36.47
  • ROAS: 2.41
  • CPM: $17.26
• Ad Set 4:
  • Purchases: 517
  • Conversion Value: $43,802.36
  • Cost per Purchase: $31.00
  • ROAS: 2.73
  • CPM: $10.71
• Ad Set 5:
  • Purchases: 515
  • Conversion Value: $45,862.34
  • Cost per Purchase: $33.52
  • ROAS: 2.66
  • CPM: $10.51

Overall Performance:

• Total Purchases: 2,414
• Total Conversion Value: $208,729.54
• Average Cost per Purchase: $33.77
• Average ROAS: 2.56
• Average CPM: $13.08

This analysis highlights the top-performing ad sets in terms of ROI and ROAS, showcasing their effectiveness in generating returns relative to ad spend.